Dublin Sites
Concept redesign

Sumoblue: a sharper homepage for a Google Ads agency

A Dublin agency with strong results and a clear offer, rebuilt around a homepage that's quick to scan and easy to act on.

Client
Sumoblue, Dublin
Project
Homepage concept
Scope
UX, visual design, front-end
Built for
Desktop and mobile
The redesigned Sumoblue homepage, with the headline 'when the spend is up, but the profit isn't'

Great content, hard to take in

Sumoblue had everything a homepage needs: real client results, testimonials and a clear first step, a paid diagnostic. It was just hard to take in. The headline ran long, the results were hidden in screenshots and the enquiry form sat at the very bottom. We kept every word that was doing work and rebuilt the experience around it.

  • Headline cut to two lines, with the call to action in view
  • Their brand film opens from a small ring as you scroll
  • Client results turned into big numbers you can scan
  • Enquiry form one tap away, in a pop-up
  • Mobile layout rebuilt from scratch, everything centred
  • Light and dark themes that follow the visitor's device

Every screen, explained

Full-screen brand film with the line 'Most retail Google Ads accounts are leaking revenue quietly'
The brand film opens from a small ring and fills the screen as you scroll.
A card explaining the diagnostic, stacked over the next card
How every engagement starts, told as a stack of cards.
Services list with a Google Merchant Center logo and progress bars
Three services, with an index that follows you down the page.
A results panel showing a 989.37% increase in ROAS for ElectroCity
Client results as big numbers, panning sideways as you scroll.
A testimonial from Catherine O'Toole of Very, with tabs for two more clients
Testimonials as tabs, one clear quote at a time.
The 'Apply for a diagnostic' form open in a pop-up
The enquiry form in a pop-up, so nobody has to scroll to the bottom.

Designed for phones first

Most visitors arrive on a phone, so the mobile layout was rebuilt rather than squeezed.

The redesigned homepage on a phone
Hero
The brand film on a phone
Brand film
The engagement cards on a phone
How it starts
A client result on a phone
Results

Want a site like this?

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An unsolicited concept made by Dublin Sites to show our approach. It wasn't commissioned by Sumoblue, and their content, film and logos belong to them.